After taking notes during the initial discussion with the client about their vision and ideas of their identity, I sketched up around 75 thumbnail designs. Here is a sampling of them.
From these thumbs, I narrowed it down to 5 rough designs for them to choose from. I kept everything in a dark value gray, so we could focus on the design element at this stage. We'll worry about color later.
The client liked the first design, but asked for a slight modification of the "I" and "picket" combination. Here are the variations of design #1.
1B was chosen. If you'll notice, I slightly thickened/stroked the word "PICKETS". I did this because I did not want the thin, negative spaced "E" to get lost when printed at smaller sizes. A minor detail perhaps, but I wanted to make sure nothing was overlooked. Now on to color:
I used Adobe Kuler to help me find appropriate complementary and analogous color schemes for the logo. Client liked C4, and after a slight alteration of the "I"-picket bevel, we arrived at the finished product. Let me know how you liked this demo. Again, a big thanks to Quality Pickets for allowing me to post this quality blog. Pun intended.
