1. They look cool. Imagine how your latest design would look with a cool new font, instead of the safe, but unexciting, typeface you have on there now. Besides, do you really want to be using the same font(s) that Jane Secretary has on her computer?
2. You will develop a recognizable style. You don't need to spend a fortune on a whole bunch of different fonts. A few nice ones will do. Because of this, you will tend to use these fonts more frequently (and creatively) in your designs, therefore giving you a style people identify with. I liken this to a band that uses the same instruments, or a chef that uses certain favorite ingredients. Their work is instantly recognizable.
3. They are easier to work with. Purchased fonts usually have better kerning properties, and sometimes come with additional ligatures and/or swashes, when applicable. Free fonts typically don't have these benefits.
4. You can claim the purchase as a tax write-off. The IRS keeps enough of our money. Why give the SOBs any more than you have to?
Keep an eye out for new fonts that have introductory offers. You can save a great deal by purchasing early. In December, I bought the entire 28 font set of RBno2.1 from My Fonts for $60. It now sells at regular price for $300.
Well, hopefully you found this blog informative and persuaded you to buy a font or two. Let me know how you liked it and what fonts you ended up buying!
